Work With Me

The Gravitas Way

I believe in a world where connection powers performance.
Where belonging drives growth.
Where leaders aren’t just in charge—they’re architects of possibility.

Gravitas is more than a consultancy; it’s a movement. A commitment to problem-solving, people, and performance. Whether you're navigating cultural transformation or solving complex leadership challenges, I’ll help you build the framework for lasting success.

 

Ready to Solve Your Biggest Challenge? 

Discovery to Growth

Transformation is a journey, not a destination. At Gravitas, I guide you through every stage, from discovery to growth. My process isn’t about fitting your business into a formula—it’s about designing a strategy that’s tailored to your unique challenges and goals.

  • Discovery

    I start with deep listening. Through team interviews and consultations, I get to the heart of your organisation’s challenges, culture, and potential.

  • Design

    Using a combination of insight and analysis, I craft a custom strategy that addresses your specific needs. This stage is where the blueprint for transformation takes shape, focusing on risk management, change planning, and innovation.

  • Transform

    This is where strategy becomes action. I guide your leadership team and employees through cultural shifts, leadership development, and transformative change that builds resilience and high performance.

  • Ongoing Growth

    Growth doesn’t stop. I continue to support your team through fine-tuning and continuous leadership development, ensuring long-term sustainability and success.

Service Delivery - Process not product

Yellow NZ Case Study

Yellow, formerly Yellow Pages NZ, successfully transformed its business model, achieving significant growth and recognition. The company saw a 100% increase in cash returns to shareholders, a 41% boost in profit margins, and a 20% growth in digital business. Additionally, Yellow facilitated a multi-million-dollar sale to a global Nasdaq-listed company.

The Challenge
Yellow faced the challenge of transitioning from a print-based business to a hybrid model that integrated both digital and print solutions for small to medium-sized businesses. The print segment was profitable but in decline, while the digital side was still evolving. This created two disconnected business units, resulting in a fragmented team culture and underperformance across the company.

The Change
Yellow underwent a cultural transformation, focusing on authenticity, diversity, and financial growth. Key initiatives included:

  • A co-creation program to align teams around a shared vision

  • An upskilling and DE&I strategy that boosted employee engagement by 15%

  • A leadership strategy that strengthened brand and customer connections

  • A revamped financial model to drive growth and align with business goals

  • Unified marketing and culture efforts, supported by a national campaign

These changes led to multiple awards and certifications, including Diversity Works, Effie, Cannes Lion, and Toitu Envirocare Diamond.

Read the full case study

Work I Do

  • CEO/Board Director

    I am determined and passionate CEO and Board Director, I’m proud to be known as a ‘people-first’ leader, committed to diversity, equity, and inclusion, with a strong financial, operational and commercial mindset. Over my 20-year international career, I’ve built a reputation for driving sustainable growth and profit through ethical multi-platform transformations, innovative campaigns, and a people-centred ethos. I confidently lead people, partners, and businesses to success with aroha and mana.

  • Leadership Coach

    I am a leadership coach and mentor who helps people understand what type of leader they want to be. To enhance their unique skills and abilities and their potential, while not having to change who they are. I provide guidance, feedback, and strategies tailored to the specific needs of each person. I use conversation, listening and various coaching techniques.

  • Independent Consultant

    I provide expert advice and solutions to businesses or individuals, leveraging my specialised knowledge and skills in leadership and the people and culture space. With my over 20 years leading and governing many types of business. I can analyse your needs, develop tailored strategies, and implement recommendations to improve culture, efficiency, performance, or profitability.

  • Speaker

    I am a professional speaker who specialises in sharing expertise, inspiring, and motivating stories on various topics, often drawing from my own experiences and knowledge. I can speak to small or large groups depending on your needs.

  • Advocate

    I am a passionate advocate who actively supports, promotes, or defends a cause, individual, or group. I work to raise awareness, influence public opinion, and drive policy changes through various means such as lobbying and campaigning. I operate in diverse fields, including social justice, women in leadership, environmental, social, governance (ESG), and human rights. I seek to create positive social change.

  • Mentor

    I am an insightful and compassionate mentor, I love to inspire and guide others toward reaching their full potential. With a wealth of experience and a keen understanding of both professional and personal development, I offer tailored advice that empowers mentees to overcome challenges and grow with confidence. My mentoring style blends practical wisdom with empathetic listening, fostering a supportive environment where individuals feel valued and motivated. 

About Tracey taylor

What Others Are Saying

Real transformation, real impact.
Hear from those who’ve experienced the Gravitas effect.

  • Tracey and I worked together at Yellow for 4 years, where I served as Non Executive Director and Board Chair. Originally as Chief People Officer the Board promoted Tracey to Chief Executive Officer. Whilst the Board noted Tracey’s obvious strength and experience with people, it was Tracey’s ability to translate this to an evolution and optimisation of the P&L and Balance Sheet for the Company that drove the decision.

    Year on year, Tracey’s ability to deliver improvements to the Company’s results, and her ability to read, understand and improve the commercial and financial demands of the business made the ultimate difference to shareholder value – a key element of any CEO’s position description.

    Andy Preece | Non Executive Director and Board Chair

  •  “Tracey is the epitome of empathetic leadership… her commercial acumen is unmatched, but what truly sets her apart is her unwavering commitment to diversity, equity, and inclusion. She’s not just a leader but a visionary, pushing boundaries and driving change. I owe much of what I have learned in my career to Tracey”

    Sharee Campbell | CPO | Fresha

  • Tracey possesses a potent blend of strategic intelligence, deep intuition, steadfast conviction and authenticity. She is an impressive leader who works hard to deliver outcomes for any organisation she represents and empowers those lucky enough to be led by her. Tracey is a purpose-driven executive with a slew of experience and a range of initiatives she’s led particularly in the DE&I space. As a member of our advisory board, Tracey shows her sharp mind, astute commercial acumen and inherent empathy. I unreservedly recommend Tracey for her business, people and societal leadership expertise. She has the ability to see the potential in problems, to transform challenges into opportunities and make decisions from her head and heart.

    Carolyn Kerr | Co-Founder | Anthem

  • “Tracey leads with a growth mindset, an authenticity that allows commercial and community partnerships to flourish…Tracey knows how to unleash the full power of this to transform people and businesses. A truly transformative leader in every sense.”

    Kelly Duncan | Senior Marketing Leader

  • I've had the pleasure of working with Tracey as a Trustee on the Board of Diversity Works New Zealand, and also as one of the members of our organisation. I regard my interactions with Tracey amongst some of the most meaningful I have. She is a deep thinker and an inspirational leader. Fearless and joyful and compassionate, Tracey navigates the synergy between people experience and business outcomes with ease. I am consistently inspired by her passion for making a positive impact on our world.

    Tracey is a great collaborator, sounding board and mentor, and an invaluable asset to our organisation.

    Maretha Smit | Chief Executive | Diversity Works

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